You have a great idea? How to get executive buy-in.


One reason bottom-up proposals fail is because idea champions don’t engage their executives in the right way.¬†Whether you are promoting new methods, practices, tools, or cultural changes, getting your exec team on board can make all the difference.

Having influenced executives for many years, I’ve made my share of mistakes and had some successes. Here are a few things I learned along the way.
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