“Our vision is to become a firm that pays the very lowest wages possible, charges the highest prices the market will bear, and divides the spoils between stockholders and executives, mostly the latter.”
Does that get you excited about…
- Coming to work?
- Doing business with this company?
This sample, from John Kotter‘s Leading Change is a reminder that for a vision to work, it has to be seen as something that everyone can get excited about–all stakeholders. And it has to be bold enough to drive people out of their comfort zone, and provide enough focus and targets to make business as usual uncomfortably impossible.
Read about a great example of a vision here.
What does your favorite vision of the future read like? Good or bad?