The Paradox of Choice


Barry Schwartz is a smart guy. His book, “The Paradox of Choice” highlights one of the major reasons, why more choice leads to lower satisfaction. Think of cell phones. There is no such thing as a simple cell phone anymore. They are feature packed, and most consumers use only a fraction of their capability. This has huge implications for how we engage customers and how we operate our businesses. Turn choice on its head. Imagine how limiting the number of available options may actually increase customer satisfaction. Watch this TED talk: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s